Posted by Jonathan Schroeder
We were recently featured by VantageCPG for our innovative oral care drink mix. In their analysis, they explored the core challenge of bringing new products to market: shifting established consumer habits.
The insight resonates with us—building a category requires more than a great product. It demands understanding how people integrate something new into their daily routines, and meeting them where they already are.
Read their full post on LinkedIn: VantageCPG on Product Innovation & Consumer Behavior
